Mike Assad, the founder, has traveled the globe learning ancient secrets and finding hidden treasures. He is a third generation spice trader from North Africa. Mike is also a chef, food science engineer, and visionary. He is passionate about creating and manufacturing new cutting-edge products.. He has also designed and built a state-of-the-art manufacturing facility in Fort Myers, FL. 

More than a spice trader, our founder is a chef, Food Science Engineer, entrepreneur, and visionary committed to creating healthier, fresher, and more nutritious food products. His passion for excellence and innovation has earned the trust and friendship of some of the world’s leading agricultural experts and producers.